1. Invest in content marketing

“Content is King” for successful digital marketing experience. However, during the Covid-19 pandemic, it has become more meaningful and has proven to deliver successful results than ever before.

In the current scenario, every business, small or big, must invest in content marketing to keep its customers and followers engaged, with useful content on its website and across social media sites.

Some of the benefits of creating high-quality content for your website are:

 

  • Boosts brand awareness
  • Provides authority in your field
  • Connects to your potential customers
  • Supports every digital marketing campaign
  • Helps your business to stand above your competitors
  • Improves sales lead conversions
  • Helps you gain a buzz online

2. Improve your online presence

During the lockdown phase, you will find more people online than in shopping malls or on vacation trips. Thus there is a good chance that organic traffic to your website can improve if you handle it tactfully.

Take advantage of the situation and maintain your online presence to inform customers about your brand, and to turn the odds in favour of your small business.

Some of the tips to boost the online presence of your business are:

 

  • Optimise your website to gain online traction and improve website rankings on popular search engines;
  • Create and manage your business across social media sites like Facebook, Twitter, etc.;
  • Redesign your website if it is old;
  • Consider a mobile app for business.

3. Use PPC advertising

As per Internet Live Stats, 3.5 billion Google searches are made per day worldwide.

During the crisis, with more and more people spending time online, it’s an excellent idea for businesses to use PPC marketing to connect with the target audience.

 

 

Advertisers have felt the impact of how people use Google for paid search campaigns. Of course, there are some industries like aviation, travel, food and hospitality that have been hit harder than others.

But we are witnessing improvement in the last few months. You can regulate your investment in PPC ad campaigns that are not performing well but do not pull out of the PPC advertising completely.

Talk to professionals in Google Adwords management in Perth for effective business strategies that help your small business meet the desired ROI.

4. Be active on social media platforms

This is the right time to bank on social media marketing to boost your online presence.

Be active on all social media channels such as Facebook, Instagram, Twitter, LinkedIn so that the potential customers can get to know about your brand and services.

 

 

Some of the tips for social media marketing are:

  1. Put out useful and informative content
  2. Encourage followers to like, share and comment on the posts.
  3. Reply to your followers regularly
  4. Promote your good deeds like pictures or videos of CSR activities
  5. Share all kinds of content, such as images, good jokes, etc.

 

As much as social media looks tempting, it can get overwhelming for businesses. Having a professional social media marketing agency in Perth by your side can make the difference you have been looking for.

4. Online reputation management

Your brand reputation matters but it is equally fragile. Since we have more people online than pre-COVID-19, online reputation management must take precedence.

What are people are saying about your products/services? Visit other websites, read and respond to customer comments on social media sites. Many such activities are encouraged to monitor and manage the image of your brand in the mind of the customers.

Some of the useful tips:

 

  • Accept your mistakes if you make them
  • Respond to customer and reply with genuine appreciation.
  • Show gratitude towards customers who express their interest in your products or services
  • Set up Google Alerts to keep a tab on what people are saying about your company.

 

See, building a positive brand image takes time, but it is worth it. And since the Covid-19 pandemic has given us this opportunity to reassess our business, let’s make the most of it with ingenious strategies.

In Conclusion

Your brand reputation matters but it is equally fragile given the trolls online. Since we have more people online than pre-COVID-19, online reputation management must take precedence.  Coronavirus pandemic has affected every business, albeit to a varying degree across the globe.

In such a scenario, the only thing that appears to be the silver lining is investing in digital marketing to overcome the tremors and reap long-term benefits.

By following these tips, you can turn this pandemic to your benefit and make your business thrive.

 

Good Luck!

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