The first impression is the last impression” stands true in the digital world
As per an article published in Cision PR Newswire, 94% of first impressions are related to the design of your website. Also, as per an article published in Taylor and Francis Online, it takes only 50 milliseconds for visitors to form an opinion about a web page design. From the above stats, it is clear that the website design plays a vital role in attracting visitors and increasing your business revenue. However, most digital marketers are often in a tight spot to design a website that offers a fantastic user experience while minting money for the business.
Google puts customers over and above everything. And if you build your website in the direction that makes it not just easily searchable but helps users find the right information, there is nothing better than that.
Responsive & Easy to Use
1. Simplicity is the key
Website is the heart of every business. As per a survey conducted by HubSpot, 76% of consumers rated “ease of use” as the most important trait of website designing. Therefore it may sound tempting to flood your website with content, but that may or may not work in your favour. Your website should be easy to navigate, as well. It means no aimless wandering and users get the answers to their questions in less time. Make it easy for them with minimum interruptions. Keep your web design as simple, with no bold colours or flashy ads/pop-ups. Create a cleaner path for users to browse the website and find useful content to generate sales.
2. Make your website responsive
One of the best tips to boost sales is by designing a functional website that attracts your target audience and looks appealing on every device. Be it your work station, laptop, tablet or even smartphone; your website should flawlessly work for the users. According to Google’s research study, 90% of users switch to multiple devices on the same day to complete a task. Instead, your customers zoom images and text on the device; make your website responsive so that the content can be easily accessed.
3. Site architecture
A site architecture defines how your business website’s pages are interconnected. It means you have all the relevant pages, such as About Us, History, Products, and Contact Us. Make sure that the website is designed in a way that all the business information is divided into essential sections which are visible to the users. Be consistent with designing the architecture that fits in your business information and design template. Ensure that headers, main content, labels and navigation bars are designed to enhance user experience and meet business goals.
A web page with no visible and discernible CTA ( call to action) does no good for business. Use the CTAs in a compelling manner to get more clicks that convert into sales.
4. Use high-quality images and videos that load faster
Visual content marketing has gained immense popularity and has become one of the reasons behind growing sales for businesses. Most people buy products by looking at images and videos only. As per an article published in PR Daily, 64% of consumers purchase a product after watching online video. Putting high-quality photos and videos on your website attracts customers, improves conversion rates, and makes your website design look more attractive. Design your website, keeping the visual quotient in consideration that impresses users and encourages visitors to generate sales for your business.
Pro tip: Optimize images and videos to increase searchability and improve ROI.
5. Skimmable website design
Most of the website visitors skim through the content and not just read every single line. Who has leisure time, after all? Get the best brains in your content team, and web designers in Perth sit together and work out a design that adjusts useful information.
What factors do you need to work on?
Font size and type – no fancy styles; keep it easy to read. Adjust the size as per the font selected. The header titles, sub-headers and the running content should look different.
Colour contrast – let’s put it straight; we are not running some art and craft show. Your website represents your business, so the colour selection should be in accordance with the brand. Having a flashy red or neon orange does not guarantee good sales, right? Though the chances are good that some may hop to competing websites.
Bulleted information – Lists and tables are easy to read, and if you have the scope to adjust to include them in the content, nothing can go wrong.
Websites are a great way to entice and engage your customers for not just once but repetitive sales. However, you ought to consistently work on the web design that works great for your visitors and gets you real business as well. Stay ahead of your competitors with a web design that goes with the prevailing industry trends.
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