Perth's #1 Digital Marketing Consultants

Digital marketing is similar to other types of marketing campaigns, like advertising, except that you do it online. This can include SEO, social media marketing, email marketing, content marketing, and pay-per-click advertising. Through a results focused Digital marketing strategy, that’s targeting the right people we will get your products and services in front of new and existing customers.

You can use pretty much anything at your disposal as an asset for digital marketing. As long as it’s online, we can use it. Some examples include your website, video content, images, branded assets, reviews, online tools or products, written content, and/or social media pages. The skill is coming up with new and innovative ways to reach your customers that set you apart from the competition. That’s where Total Click Solutions thrives. We address any current digital challenges and use our years of experience to help drive positive business outcomes.

Digital marketing continues to evolve, and a qualified digital marketing company in Perth will know how to evolve with current trends. Our team has evaluated the market and can predict how customers will react to various campaigns and what might appeal to them in the future. Each of our strategies has proven to be effective.

The primary goal of search engine marketing (SEM) is to improve the position of your website in search results through advertising and paid listings. Your company gains visibility as customers search for your product on the internet. They’ll enter certain keywords into search engines to find whatever it is they’re looking for, and you then bid on these keywords in an online auction. Keyword marketing is an essential part of effective SEM.

With over 87% of the market share, Google is by far the most popular search engine out there. There are over three billion Google searches each day, and that number only continues to grow. An effective paid advertising campaign needs to include a presence on Google. While Google is the primary search engine, Bing and Yahoo still account for some internet searches. They operate a little differently than Google. Some advertisements that run well on Google won’t work on Bing or Yahoo, and vice versa. You need a competent marketing agency that understands each platform.

Paid search engine advertisements are a valuable and cost-effective way to attract new customers, increase your search engine presence, and act as a supporting feature of other marketing campaigns. SEM works in tandem with other efforts like search engine optimisation (SEO) to get your website noticed and your products sold. Organic search presence is important to a company, and paid advertisements give it an extra leg up.

Pay-per-click (PPC) and Google ads are essential components of SEM. For each paid advertisement you have on a search engine, you’ll pay a certain fee each time an ad is clicked. This allows businesses to bid for placement in a search engine’s sponsored ad sections at the top of internet searches.

Being at the top of search engine results is vital as most customers rarely go past the first page of results. Having your ad in the coveted top slot guarantees customers see your business first.
With PPC, each time your ad is clicked, you’ll pay the search engine a fee. When our team at Total Click Solutions uses PPC as part of our digital marketing campaign, that fee is trivial. The amount of customers you’ll have clicking through to your site and purchasing products outweighs any ad fee.

SEM, PPC, and a whole host of other acronyms can be a lot for business owners to understand. That’s where we come in. We have years of experience targeting your potential customers with PPC. We also have close relationships with representatives at Google, Bing, and other search engines. We’ve created digital marketing campaigns that skilfully combine SEO, PPC, and SEM to increase the number of clicks, interactions, and conversions you receive.

Our team takes over all the technical aspects of the digital marketing campaign so you can focus on what you do best. Our marketing services aren’t cookie-cutter plans. We customise each digital marketing plan we create, tailor-made specifically for your audience and products. Our marketing team researches the current market for your product, including customer demographics and competitor analysis. We use this as a springboard when creating your digital marketing campaigns.

Our SEM packages help you grow your business and provide the maximum return on investment.

Total Clicks Solutions is committed to showing our clients how their money is being spent and their long term growth. Our advertising management dashboard shows all of your SEM channels. You will be able to see in real-time how our team is helping you meet your goals through intelligent automation, custom workflows, and performance reporting.

For a paid advertising and SEO services to be successful, you need follow-through and strategy. When we’re developing the campaign for your business, we develop a compelling message that will resonate with you target market, this messagewill be used consistently across all marketing efforts. By using the right ad messaging, keywords, and website design, we’ll connect with your customer base and turn clicks into sales.

We don’t stop once the campaign is up and running. Our team analyses how it’s performing, pivoting our efforts as needed. If we’re not getting the results we want, we look at why that is and make adjustments. Our objective is to help you and your company achieve your goals. Each facet of the campaign needs to be performing optimally to achieve that.

Don’t try to navigate the world of digital marketing alone. Let our team at Total Click Solutions create a tailored digital marketing plan that is guaranteed to get more eyes on your business and products sold. We’ll also help you achieve your goals with excellent in house web design and CRM solutions. Contact our Perth based, digital marketing specialist on (08) 6166 6177