Over the last decade or so, the world of content marketing has evolved; all thanks to the trends witnessed across the digital space and one such trend is here to stay—“Skyscraper Technique.”
A well-known social media influencer, Brain Dean, says this skyscraper content marketing technique helped him increase traffic by 110% in only two weeks. Going by his word, digital marketers worldwide recommend the technique to gain faster and relevant backlinks to support their SEO strategies and help their clients’ website rank at the top of search engine result pages.
What Is Skyscraper Technique?
It works on the principle of reverse engineering strategy where you search new & trending topics over the search engines and social media sites, and then draft content better than the existing one.
Taxing and exhausting, but this is worth implementing to strengthen off-page SEO and support your SEO strategies.
A Step-by-Step Guide to Create Skyscraper Content
In this article, we’ve created a quick yet practical guide on how to create SEO-friendly content using the skyscraper technique.
Step 1: Pick a Trendy Topic
Do a comprehensive online research to zero down on any topic doing well on both Google and social media sites. Make sure it is relevant to your industry. Otherwise, the whole exercise of skyscraper content marketing will serve no purpose. You get to ensure the topic you pick is clickable, not just “ClickBait.”
There are tools like Buzzsumo that let you find trendy topics for a set of keywords. You can obtain laudable insights, without opting for the paid subscription. The results are based on the number of times a particular topic is being shared over the various social media platforms. You can reach out to a competent SEO consultant in Perth to help you pick a good topic that works best for your content marketing strategies.
Step 2: Analyze Content of Top Performers
So, now you have the topic to write on, but lack inspiration on how to commence. The best way out is to analyze the content of the top performers in your industry. You must understand the essence of the content, know the USP of its success, instead of rewriting their content word-by-word, as that will do more harm than any good.
Here Are a Couple of Characteristics to Look Into Their Content:-
- What is the Length of the Post?
- How Are Images Added to Make the Content Visually Appealing?
- Which and How Keywords Are Used?
Tools like the Word Frequency Counter let you guess keywords or search terms in a piece of content.
Step 3: Write High-quality & Engaging Content Than Your Rivals
Research for your content in-depth, add relevant images, videos, and other media. Make sure the content is easy to understand, and keywords are embedded naturally to rank on popular search engines. Don’t be in a hurry to publish content of 300 to 400 words, instead, devote time & efforts to write a compelling copy with at least 1500 words.
Step 4: Drive People to Link To Your Content
Last but not least, this is one of the toughest aspects of skyscraper technique; after all, this is your core objective. So, how do you make people read your blog post? Promote your blog post over the various social media platforms.
Always, remember, marketing is not an overnight venture, it takes time, But, if you are investing the right way, you’ll end up achieving good results.
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