One of the most powerful means to optimise Google Ads and boost the conversion rate is via the strategic use of Ad extensions. A user does a search over the Internet with the aim to get an answer to their search query. Each search query illustrates the specific needs & wants of the user and a result that is relevant to it. With the proper use of various Ad extensions available, you can improve the experience of your potential customers. In this post, we’ve rounded up essential extensions that can improve Google Ad quality, boost user engagement, and gain qualified leads.