One of the most powerful means to optimise Google Ads and boost the conversion rate is via the strategic use of Ad extensions. A user does a search over the Internet with the aim to get an answer to their search query.
Each search query illustrates the specific needs & wants of the user and a result that is relevant to it. With the proper use of various Ad extensions available, you can improve the experience of your potential customers.
In this post, we’ve rounded up essential extensions that can improve Google Ad quality, boost user engagement, and gain qualified leads.
Sitelink Extensions
It is a type of Ad extension that links to the user to a specific webpage within your website, based on the user’s search query. Doing so, you improve the customer engagement, and drive qualified leads, to consider reducing the number of steps for your prospective customers to find what they are looking for, and lower the odds of them leaving your website.
The site links can be altered as per your account, campaign, and ad group level, and easy to manage. Sitelink extension is a must-have if your landing page is relevant.
Structured Snippets
It is a type of Ad extension that links to the user to a specific webpage within your website, based on the user’s search query. Doing so, you improve the customer engagement, and drive qualified leads, to consider reducing the number of steps for your prospective customers to find what they are looking for, and lower the odds of them leaving your website.
The site links can be altered as per your account, campaign, and ad group level, and easy to manage. Sitelink extension is a must-have if your landing page is relevant.
Structured Snippets
Structured snippets provide context on the variety and nature of your products/service. Because of its informative nature, the result is more qualified, highly convertible, as long as the context of the search query matches your Ad. They are effective for adding value-added specifics, and business offers such as “FREE Wifi.”
Local Extensions
This extension is useful for adding location details within your Ad, providing direction to your business premises. The local extensions drive in both online and shop sales as your prospective customers will feel more comfortable making a purchase.
Local extensions drive Ad performance and boost visibility if properly utilised. A key factor to keep in mind when using the local extensions is to keep the “Google My Business” profile Updated with location, along with the contact information.
Price Extensions
The price extensions allow you to showcase your products & services along with their respective pricing in your Google Ad. The price extensions can lead to a higher click-through rate. It will bring only relevant leads to your site.
To effectively utilise the price extensions, you must hire professional AdWords management Perth consultants.
App Extensions
If you have an App, then App extensions are essential for greater App visibility and increase the number of installations. When adding an App extension to your Google Ad, the headline should be clear and crisp.
The App extensions are best for brand campaigns and use generic keywords to maximise visibility, therefore reach a broader audience base.
While recommendations will be to use as many Ad extensions possible, it is imperative to use extensions that make sense and relevant to your business goals.
Our Google Adwords management Perth experts can help you with logically implementing the Ad extensions within your Ad campaign.