Making the most of search engines isn’t all about optimisation, although that’s a must. Search engine marketing (SEM), focuses on improving a website’s presence in search results through paid-for listings and advertising.
There are a variety of ways to market your business using search engines. Paid search can be a cost-effective and valuable way to attract new customers, boost search engine presence, and support other marketing campaigns. Even if you have good SEO and organic search, paid placement still helps.
Clicks to success
A major component of search engine marketing is PPC (Pay Per Click) advertising. PPC uses an auction and ranking system to determine which ads appear in which order. Your PPC ad placement is determined by two things: the maximum an advertiser bids for search queries, and their quality score, which is based on the relevance of the ad, keywords and landing page content.
It may sound complicated, but we have years of experience at targeting SEM and are Google and Bing partners. Our customers recognise our strategic vision and high value, and we’ve found that a cleverly-targeted combination of SEO, SEM and display campaigns can drive a lift in clicks, interactions and conversions.
Working with you and by taking a hands-on approach, we’ll worry about the technical details so you can concentrate on selling your product. We can custom-tailor your marketing to the right audiences and serve them bespoke content and experiences, including ad copy and landing pages. Combining search engine marketing, paid social media marketing and display advertising, our SEM packages will help you allocate your paid media budget for maximum return on investment.
It’s easy to keep track of your advertising with our advertising management dashboard. You’ll be able to view real-time reporting of all your SEM channels and see how we are helping you meet your goals through custom workflows, intelligent automation and performance reporting.