Wondering why your website isn’t getting any traffic? It could be down to a lack of a search engine optimisation (SEO) marketing strategy. All to often we see companies putting all their effort into creating a great homepage, but the fact is most visitors simply won’t see it. Users visit search engines that direct them right to the pages they want.
SEO is all about being visible to customers. If people can’t find your site, then they’ll get their information – and take their business – elsewhere. Unfortunately, all too often SEO is just an afterthought, way behind design, layout and cool graphics, and retro-fitting won’t always give you the results you need.
We offer a joined-up approach with SEO at the heart of all the websites we build. Get us on board and we’ll create a site for your business that not only looks great but will also be easy to find on Google, Yahoo! and Bing – and on whatever device your potential customers use.
To give your site the visibility it deserves, we will first analyse your needs and build a personalised SEO strategy that integrates your business goals. Then we will devise both short and long-term SEO growth programmes that are scalable and unique to your business.
Our websites are built for visibility from the beginning. We do not sacrifice great design, natural-sounding copy and rich media content to get higher rankings. Instead, we utilise tools such as data collection and in depth keyword research to learn how consumers are seeking products and services in your market. This provides realistic projections and forecasts of opportunities within your target market.
Once we understand what your customers are interested in and the language they use, we can create useful content which will earn links to improve visibility and return on your investment.