Call Tracking with Playback & Recording

Want to find out just which marketing spend is turning into sales and where you’re not getting bang for your marketing buck? Our deep tracking and testing services for both calls and written communications can help. Total Click Solutions’ conversion tracking technology allows you track the source of your incoming calls and emails with laser focus and reduces what you are spending on marketing that isn’t working. You’ll uncover where your leads are being generated from, providing you with insights on what marketing channels are working best for your business.

Uncover valuable data

You’ll be able to access real-time call logging, giving you data including keywords, the marketing source and a call recording, which can be downloaded and used to train your staff and refine your sales scripts. By setting up an end-of-call feedback survey, you’ll be able to identify which of your keywords are attracting hot, warm or cool leads.

Numbers game

If you want to increase your number of incoming customer calls, purchasing a 1300 (local rate) or 1800 (toll free) number could pay for itself. Both types of number can give your business a national and professional image, but if your target market is local, you may be better off keeping your local number. We can talk you through the options and help you decide if a special number would aid your business.

Split-test your communications

We can also help with A/B split testing to provide you with valuable marketing data. A/B testing – comparing the effectiveness of variants such as the placement of a call to action button – is a great method for working out the best online promotional and marketing strategies for your business. By narrowing down and combining the best elements of a promotion, you can increase profits. A/B testing can be used in everything from website copy to newsletters to search ads, and makes a huge difference in the effectiveness of your marketing efforts.

More Services

  • A good website is the first step in your marketing strategy. We create a mobile-friendly, high-quality, professional site that is easy to navigate. Learn More...

    Website Design & Development

  • Our software helps you to capture more data, nurture leads, and manage marketing campaigns while reducing costs. Learn More...

    Marketing Automation & CRM

  • Total Click Solutions Google Ads

    Google Ads will get the party started. You can use them to create brand awareness and drive targeted traffic to your website. Learn More...

    Google Ads

  • With the latest SEO tools, we identify the best keywords for your website to rank quickly on Google and drive long-term organic traffic. Learn More...

    Search Engine Optimisation (SEO)

  • Total Click Solutions SEO

    Creating and distributing valuable, relevant, and consistent content is a strategic marketing approach designed to attract and retain a defined audience - and ultimately, to drive profitable customer action. Learn More...

    Content Marketing

  • Google shopping

    Ensure maximum exposure for any Google Shopping Feed with our optimisation services Learn More...

    Google Shopping

  • To raise awareness of your brand quickly, our talented consultants will assist you in developing or enhancing your brand's identity. Learn More...

    Branding & Strategy

  • social media ads

    Having a smart and effective social media strategy to boost brand awareness will enable you to show your audience that you understand them and that your values are similar to theirs. Learn More...

    Social Media Marketing

  • data analysis and insights

    Data is the foundation of everything we do at Total Click Solutions. This allows us to identify what is working and what isn't so we can continue to help you improve your campaigns. Learn More...

    Data Analyis & Insights