Retail-focused, Google Shopping ads use product attributes to show your product images as ads on relevant searches.
We think so! Google shopping campaigns were initially launched in 2002 and were formally named Google Product Search, Google Products and Froogle. The basic idea of these ad campaigns is to take inventory information directly from you, the retailer, in the form of a CSV file or data feed. This information is then used to publish an advertisement for this product.
Shopping ads highlight a photo of your product, plus a title, price, store name, and more within search results leading to greater visibility. Shopping campaigns can be an extremely valuable tool for any e-commerce based website. Not only do your ads appear as a product image, they often appear at the top of the page above standard ads.
Google Shopping does away with the need for keyword targeting and text ad creation. All the information required is provided by your data feed. From this feed you can automatically stop running ads for products that are currently unavailable or run specialised ads promoting an offer you may be having on a specific product.
Google is currently using the Pay Per Click method for this service, meaning you only pay when a potential customer clicks through to your website or views your local inventory. On average, we find advertisers spend a 3rd less than on publishing a text ad.
Although this space is created for e-commerce websites (online stores), many small to medium businesses are not taking advantage of this opportunity. The main reason for this is that the process of getting a shopping campaign passed, and accepted by Google can be extremely difficult to fathom out. It takes time, patience and knowledge of what Google is looking for from you as an advertiser.
This is where Total Click solutions can help. We can aggregate, optimise, and manage your product inventory data feed to help you list and run stronger ads. Based in Perth we can offer face to face consultations and ongoing support.